M365 - License Optimization Center

ENow Software's Microsoft License Optimization blog built by Microsoft MVPs for IT/Sys Admins.

Posts by

Ben Marshall

Ben is the Managing Consultant at The IT Strategist and former Global Head of Microsoft Licensing and Enterprise Agreements at HP Inc., overseeing the direct and indirect licensing business through Microsoft’s CSP Program. Ben works with Microsoft Partners (ISV's, System Integrators, CSPs) to provide an innovative and customer relevant licensing service while working with end customers to improve IT spending while providing a documented return on investment. Ben has over 30 years of experience in both large IT organizations and global IT service providers. He has created several revenue streams from products and services in which the end customer stretched their IT budget between 20% to 60%.

Navigating the New Microsoft Licensing Landscape: Key Changes and Strategies (Part 1)

Navigating the New Microsoft Licensing Landscape: Key Changes (Part 1)

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Ben Marshall

For the past eight years, as Microsoft wound down the License Solution Provider Program, we've been anticipating significant changes in Microsoft licensing, and now, they are finally here. Reviewing your Microsoft Licensing Strategy to adapt to these changes is more critical than ever. Let's delve into the major updates and what they mean for your organization. 

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6 Steps to Effective Microsoft 365 Licensing Optimization

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Ben Marshall

Best Practices to Reduce the Complexity of Microsoft 365 Licensing

Large organizations, as well as mid-market companies to SMBs, are faced with some important buying decisions when investing in Microsoft 365 licensing. These decisions must be strategic, because they will directly influence whether those investments will increase user productivity - or expend capital on licenses that will not be utilized to their potential, having no impact on the bottom line.

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